Delays in the launch of Amazon's NFTs marketplace follow one another. After a first failure at the end of 2022, the American giant has, according to our information, once again postponed the launch of the "Amazon Digital Marketplace", which was planned for the end of April.
"They are not yet ready, says a source close to the world leader in e-commerce. It is now the date of May 15 that is communicated internally."
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Touted as one of the company's most important projects since the launch of Amazon Web Services (AWS) in 2006, the Amazon Digital Marketplace was first left in the dustbin in November 2022 due to the fall of... FTX. Since then, the project has continued to move forward, but not as quickly as expected. "There are some difficulties both technical and commercial," says the same source.
Several large collections present
The challenge for Amazon, which wants to attract as many collections as possible, is to establish itself as a major player in the NFTs. According to our information, 80 collections have been selected by the American giant. The Bored Ape, which is the most famous collection on the planet, is among the stars present. The World of Women collection is also part of the party.
Note however that it is not NFTs from the main collections that will be offered for sale (they have already been mined), but rather perks or merchandising, which could somewhat limit the impact and excitement of the platform. "One will be able to buy NFTs that themselves give access to benefits of the most famous NFTs", blows a good connoisseur of the project.
Amazon has no plans to accept payments in cryptos for these NFTs, which are developed on a private blockchain and which the giant will therefore be the only one to control. The "advantage" of this system is that purchases will be as simple as for a normal product and the NFTs will be available directly in the accounts of Amazon customers.
To take advantage of the benefits of a collection, you will need to use your Amazon account on the collection sites, in the same way that you can sign in with a Google or Facebook account on third-party sites.
Despite the delays, the company created by Jeff Bezos seems to bet a lot on this project. According to our information, no one in charge of the marketplace would have been laid off as part of the 27,000 departures announced in recent weeks.
