The countdown has begun for Amazon. After months of development, and some delays, the world leader in e-commerce will launch its NFTs platform. According to our information, it will be online on April 24.
The platform, whose existence was revealed by Blockworks in January, will be available on the site of the American giant via a tab "Amazon Digital Marketplace". This tab will only be available in the United States at first. The platform will gradually be opened to the rest of the world, including Europe.
According to our information, the launch of Amazon Digital Marketplace has been postponed twice in recent weeks due to the collapse of FTX. April 24 now seems to be the date, barring any new exceptional event.
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How touse the platform?
Not too surprisingly, Amazon has not opted for an "open" solution. NFTs will only be purchased from the Amazon account and by credit card.
The advantage of this system is that it is simpler to use for customers who will not have to handle a crypto wallet like Metamask, even if the NFTs sold on Amazon will be well hosted on a blockchain.
"Amazon's technological choice was a private blockchain not compatible with the Ethereum virtual machine," confirms a person close to the matter. For developers who wish to make their NFTs available on Amazon's blockchain, it will be mandatory to use a "bridge", i.e. a tool that allows to offer a representation of an asset on another protocol.
According to our information, about 15 collections of NFTs will be part of the Amazon Digital Marketplace launch. It will be possible to buy NFTs linked or not to physical objects.
With this project, Jeff Bezos' group, which already works with protocols via its Cloud branch (Amazon Web Services), takes another step into the Web3 universe. It joins other giants like Meta (ex-Facebook) and Google.
Mark Zuckerberg's group is one of the most active in the sector. Instagram has been allowing for a few months selected users (rather influencers and stars) to display and sell their NFTs on the platform. The service is currently only available in the United States.