The crypto ecosystem is often criticized for being a den of "crypto-bros", as if to emphasize that we are more likely to find men than women. We're not going to lie, it's hard to argue with this statement. But things are changing! More and more projects initiated by women are honored, especially in the field of digital art.
One of the community's biggest successes is World of Women (WoW), a collection of 10,000 unique NFTs that aims to promote inclusion, equality and diversity. Each image represents a woman algorithmically generated from a set of features and elements hand-illustrated by artist Yam Karkai (who is leading the project with three Frenchmen: Raphaël Malavieille, Thomas Olivier and Loïc Kempf).
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This collection, created in 2021, was complemented in 2022 by a new one (World of Women Galaxy) that includes 22,222 other NFTs. A large part of the revenue is used to fund causes, including NGOs. More than $400 million has been generated from the sale of two collections.
"We're really happy to have won this award, Word of Women is a project with a mission and I'm happy to have its usefulness recognized," says artist Inna Modja, in charge of philanthropy.
Inna Modja is also the president of Code Green, a decentralized structure that helps crypto and NFT communities make a positive impact on the planet. Code Green received 5% of the revenue generated by the Galaxy Collection mint ($1.5 million so far). "We create year-long programs with nonprofits to co-fund them," says Inna Modja. "We are now focusing on helping causes that are not just about minorities or women to do something more global."
World of Women was launched at a time when most major collections, such as Bored Ape for example, were not very much for women. "At that time, only 5% of sales were attributed to female artists," says Inna Modja.
Holding NFTs provides access to a network of artists, creators, entrepreneurs and executives who champion diversity and equal opportunity on the blockchain. It also allows you to benefit from NFTs airdrops from artists from the community, attend festivals, etc.
Considered by many to be a first-rate collection, it has received the support of prominent NFT influencers, including Gary Vaynerchuck, but also actress Reese Witherspoon and DJ Steve Aoki. All of these good fairies have contributed to the rise in its value: an NFT from the collection sold for 650,000 euros in March 2022 at an auction organized by the prestigious Christie's.
On the OpenSea exchange platform, the total volume exchanged for NFTs the collection exceeds 76,000 ethers, or more than $121 million.
The agent for Madonna, U2 and the Red Hot Chilli Peppers is now handling the image and public representation of World of Women. This is not the only collection to benefit from his talents, as he has also signed with Bored Ape Yacht Club, one of the highest rated works in the NFT ecosystem. Another sign that WoW is playing in the big league...