The Big Whale: When you look at Web3 in the UK, you come across a few organizations like NFTUK. What is your role?
Mila Lolli: I wanted to create NFTUK, where I am full time, to allow all those interested in cryptocurrencies, NFTs, metavers and all subjects related to Web3 to be able to meet, train, in short, progress!
With a few volunteers, we organize conferences, meet-ups. Every month we organize an event, mostly in London, where hundreds of people come. Many people think they are the only ones interested in these topics, but that's not the case.
Why did you choose to call yourself NFTUK? It gives the impression that you only talk about NFTs...
That is indeed a point. When we started the organization, we thought that NFTs were a great gateway to Web3. A lot of people have heard of it. NFTs are objectively one of the best gateways both in marketing and in usage to educate on all the other topics, especially cryptos and decentralized finance.
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How do you see the UK crypto ecosystem? What are its main strengths?
It is very dynamic. Obviously at the moment, things are more complicated, as they are everywhere. During the Bear Market, there is less money, less interest from the general public, but we also see that entrepreneurs in the sector are concentrating on their projects.
Take the case of what's happening on Bitcoin NFTs with Ordinals. For the past two weeks, it's all anyone's talking about, and I know several collections that are going to launch on it.
What is the main challenge of the UK crypto ecosystem?
It still needs to grow. But I would say it's still acculturation. Clearly, our biggest challenge is to circulate knowledge, to allow people to understand these subjects, their importance. Without that, nothing will happen. Only acculturation can facilitate the adoption of Web3. This is true in the UK, but also in France and everywhere in the world.
How do you do precisely to foster this common culture and knowledge?
In addition to our events, we also work with government, universities and businesses. Last year, we saw the government. They were very interested in what we do, especially since the new Prime Minister wants to make the UK a "crypto-hub". And for that, they need all the players in the sector.
