It's no secret that Coinbase is interested in Europe. The American giant already has teams in London, Dublin and Berlin, but it wants to accelerate, in particular to create a real headquarters in the European Union.

Several cities have a good chance of winning. There is obviously Dublin and Berlin because the Wall Street listed company is already present there. The German capital is home to Daniel Seifert, who is responsible for the European development of the American giant. But, according to our information, Paris is also well positioned.

Brian Armstrong's group has begun working with communications firms to see how to set up shop in Paris and deploy its marketing strategy. Officials from the company, which has filed its application to become a digital asset servicer with the Autorité des marchés financiers (AMF), have also had meetings in recent months with the Ministry of Finance.

Questioned, the company created in 2012 explained that it does not intend to open an office in Paris "immediately". But still according to our information, the file is progressing. "Paris has a lot of advantages", says a person close to the company.

Coinbase sees Paris in a good light for several reasons: the French ecosystem and its dynamism, the pro-Web3 discourse of the authorities, and especially the presence of its main competitors. "They think that the other giants of the sector are not in Paris for nothing", confirms a lawyer.

Binance and Cryptocom announced last year that they would make Paris their European headquarters. The Chinese-based giant already has offices with more than 100 employees. For its part, Singaporean giant Cryptocom announced at the end of 2022 its intention to invest 150 million euros in the French capital.

Europe has gradually become a conquering ground for foreign giants with the Chinese political back-and-forth on cryptos and the lack of visibility of the US regulation.