Highstreet

Highstreet (HIGH) is a cryptocurrency that reimagines e-commerce and retail in the metaverse and Web3 era. It integrates traditional brands into the on-chain world, enabling a seamless shopping experience in virtual environments. Highstreet has partnered with major thought leaders from exchanges like Binance and blockchains like AVAX to integrate its "metaverse as a service" layer, which includes brands like Balenciaga and LVMH extending their reach to virtual worlds.

Highstreet is built with a focus on personal embodiment, using an avatar SDK called Tafi avatar to capture users' body movements in the virtual world. It also leverages the Unity Multiplayer game engine to enable social features on VR, synchronizing player bodily movement and supporting a large throughput of data.

The total token supply of Highstreet is 100 million HIGH, with an allocation of 54% to the treasury, 10% to the team, 30% to investors, 1% to equity airdrop, and 5% to IDO (initial DEX offering). Highstreet tokens can be used for governance and gaming purposes and can be purchased through various crypto trading platforms.

Highstreet has been certified and audited by Certik, a popular auditing company for decentralized platforms, ensuring the security of the network. The token has seen significant market activity, with a current price of $1.71 and a market capitalization of $86,015,041. Historical price data for Highstreet is available, showing its performance over time.

Highstreet has gained traction through its commerce-centered metaverse, integrating shopping with gaming and offering exclusive phygital products and NFTs from brands on the blockchain. The platform has received investments from prominent players like Binance Labs and Animoca Brands, as well as traditional investors such as HTC and Palmdrive Capital.

Highstreet (HIGH) is a decentralized play-to-earn (P2E) metaverse that combines shopping and gaming. The platform allows users to explore a vast virtual world, complete quests, and engage in various activities while collecting goods. These goods, known as phygital products, have both digital and physical versions. Users can purchase the digital version at a lower cost and redeem it for the physical product in real life.

Highstreet has two main cryptocurrencies: HIGH and STREET. HIGH is the governance token, which allows holders to participate in the voting process and make decisions on proposals. It can also be staked to earn passive income. STREET, on the other hand, is the primary currency used for commerce within the game, facilitating transactions for items like armor, weapons, and travel tickets.

The platform features a limited edition marketplace where brands can sell exclusive products. These products are tokenized into two fractional NFTs. The first fraction is sold at a lower price and serves as an in-game item, while the second fraction acts as an e-commerce event trigger, allowing players to redeem the physical product at partner stores. The marketplace uses StreetSmart Bonding Curves to ensure liquidity and automate price discovery based on demand.

Highstreet World is the gaming layer of the platform, comprising hexagonal tiles that make up its map. Players can level up, acquire properties, and decorate their virtual homes with in-game items. They can also earn benefits and potential income opportunities by owning properties and participating in transactions within the metaverse.

Highstreet partners with various brands and department stores to bring mainstream shoppers into the metaverse. It integrates with existing e-commerce systems, such as Shopify, to enable seamless transitions from physical stores to the web. This integration allows players to redeem physical products they purchased in the virtual world at partner stores.

Highstreet aims to revolutionize retail by offering an effortless, secure, and entertaining shopping experience through the incorporation of Virtual Reality (VR) technologies. It provides a unique blend of gaming and commerce, allowing users to explore, play, and shop in a multifaceted metaverse.

Highstreet (HIGH) has several strengths that contribute to its unique and engaging metaverse experience:

1. Phygital Products: Highstreet combines physical and digital products, allowing users to purchase items in both forms. This integration bridges the gap between offline retail and the Web3 space, offering a seamless transition for brands and customers alike.

2. Play-to-Earn (P2E) Model: Highstreet operates on a P2E model, where users can earn tokens and NFTs by participating in in-game activities, such as quests, social events, and shopping. This model incentivizes user engagement and fosters a sense of community.

3. Virtual Real Estate: Users can own and personalize their virtual properties, which can be decorated with in-game items and used for various activities. This feature adds a sense of ownership and immersion to the metaverse experience.

4. Dual Token Model: Highstreet uses two tokens: HIGH for governance and STREET for in-game commerce. This separation allows for distinct functionalities and use cases, enhancing the overall ecosystem.

5. Governance: The HIGH token enables users to participate in governance by voting on proposals and submitting their own. This decentralized approach ensures that the community has a say in the project's development.

6. Staking: Users can stake their HIGH tokens to earn passive income, providing an additional incentive for token holders.

7. VR Integration: Highstreet incorporates Virtual Reality (VR) technology, allowing users to fully immerse themselves in the metaverse. This integration enhances the overall gaming and shopping experience.

8. Limited Edition Marketplace: Highstreet features a limited edition marketplace where brands can offer exclusive products, creating a unique and engaging shopping experience.

These strengths collectively contribute to Highstreet's innovative approach to commerce and gaming in the metaverse, offering users a rich and immersive experience.

Highstreet (HIGH), a decentralized, commerce-centric play-to-earn metaverse, presents several financial risks for investors. These risks include:

1. Market Risk: Highstreet's native cryptocurrency, HIGH, is highly volatile, and market fluctuations can lead to significant losses. The project's success is tied to the performance of its token, which can be affected by market trends and investor sentiment.

2. Credit Risk: The platform's reliance on partnerships with brands and startups to offer limited edition products increases the risk of default or non-payment. If these partners fail to meet their obligations, it can impact the financial stability of Highstreet.

3. Liquidity Risk: The liquidity of HIGH tokens and the platform's ability to facilitate instant liquidity through StreetSmart Bonding Curves are crucial. If liquidity dries up or the bonding curves fail, investors may struggle to sell their tokens, leading to significant losses.

4. Operational Risk: Highstreet's complex ecosystem, involving both physical and digital products, increases the risk of operational failures. These failures can arise from internal factors such as poor management, technical issues, or external factors like regulatory changes.

5. Regulatory Risk: As a cryptocurrency-based project, Highstreet is subject to evolving regulatory environments. Changes in laws or regulations can negatively impact the project's viability and investor returns.

6. Speculative Risk: Highstreet's unique concept of bridging physical and digital worlds, while innovative, also carries speculative risks. The success of the project depends on the adoption and acceptance of its phygital products, which may not materialize as expected.

7. Currency Risk: As Highstreet operates globally, it is exposed to currency fluctuations, which can affect the value of its token and the financial performance of the platform.

8. Default Risk: The project's reliance on partnerships and the potential for defaults by these partners can lead to financial losses for investors.

9. Lawsuits and Fraud: Highstreet's platform, like any digital platform, is susceptible to fraud and lawsuits. These risks can lead to financial losses and damage to the project's reputation.

Investors should carefully consider these financial risks before investing in Highstreet (HIGH).

• Team Members:
  • Travis Wu
  • Jack Qiao
  • Jenny Guo
  • Flora Fang
  • Matthew Conn
  • Jonathan Choi