"New technology specialists often tend to think that if the product is good then it will naturally sell, but this is far from obvious". This is how Ambre Soubiran sees her mission as an ambassador of Web3: explain, explain and explain again.
"There is a lot of educational work to be done to talk about our sector," says the boss of Kaiko, one of the global specialists in data analysis of the digital assets market. "We have to be aware that many people still don't know what blockchain is, what it is used for and why it is revolutionizing uses," she assures.
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According to Ambre Soubiran, "people mostly remember the price of bitcoin, the NFTs that sell for millions and the electricity consumption."
During her appearances on TV shows and interviews in the press, she tirelessly goes back to the basics and explains what cryptos are and what they are used for. "The success of Kaiko gives me a platform to talk about Web3 to the largest number of people, I take this role very seriously," she insists.
An international influence
Kaiko raised $53 million in June 2022 and generates more than half of its revenue in the United States, which is quite rare for a French company. The startup, which is sometimes touted as the "Bloomberg of crypto," caters to both large Web3 projects and large international banks.
In addition to Paris, Kaiko now has offices in Singapore and New York, cities where she travels regularly (she is currently moving to Singapore).
This international influence has allowed him to remind us in recent weeks that the collapse of the FTX platform is not a failure of blockchain technology, but a fraud made possible by the opacity of the operation of a company.
"We need more transparency on prices, data, markets and liquidity," she insists. "You can't borrow $8 billion from a token that's worth nothing," continues the woman whose data is used by the largest decentralized finance projects (Aave, Uniswap, Chainlink, etc.).
According to her, "the FTX affair will be positive in the medium term because it has allowed us to remove unstable businesses and to evict many toxic projects". These are all arguments that will be necessary to remember in the coming months, as the ecosystem continues to structure itself.
