Devenez Insider

Become an insider

Erika Wykes-Sneyd (Adidas): "Web3 embodies a profound cultural change".

No items found.

Tuesday, February 21, 2023

‍Thanks to several collaborations, Adidas has become one of the most active brands in Web3. We talked about this with the person who has been driving this strategy internally since 2021.

The Big Whale: You're the one who brought Adidas into Web3. Why was this so important?

Erika Wykes-Sneyd: Web3 represents a profound cultural change, it transforms the way we create and own things. What we call Web1 initiated this change. Web3 does the same thing by adding digital property. It's an additional level.

All this new technological environment with cryptos, NFTs and the metaverse will enable a renaissance in creation, in creativity. We are at the very beginning of a new cultural movement. We're already seeing avatars arriving, collections, all these new communities developing. 🌍

Why is it essential for Adidas to be on Web3?

For almost 75 years (Adidas was founded in 1949, ed. note), Adidas has been a pioneer in sport, innovation, design and creative freedom. Web3 is a new tool for creativity that gives power back to individuals and communities, so it's only natural that Adidas is part of this movement.

Today, Adidas is the most iconic sportswear brand on the planet. We want to keep innovating, and that means co-creating with the disruptors of Web3. It's in our DNA.

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5

Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

Item 1
Item 2
Item 3

Unordered list

Item A
Item B
Item C

Bold text

Emphasis

^Superscript

_Subscript

This analysis is not investment advice. It has been prepared without taking into account your personal situation, particularly your financial situation, risk profile, and investment objectives.

Before investing in any product, investors should fully understand the risks involved and consult their own legal, tax, financial, and accounting advisors.

Become an insider

The best crypto news and analysis. Every week. 100% independent.

Everything that matters in crypto

The best news and crypto analysis. Every Week. 100% independent.

Tokens in this article

No items found.

Projects in this article

No items found.

In this category

Revolut bets on France and crypto to become tomorrow's financial superapp

Revolut bets on France and crypto to become tomorrow's financial superapp

Grégory Raymond

Revolut bets on France and crypto to become tomorrow's financial superapp

Why RWAs are back in the spotlight

Why RWAs are back in the spotlight

Why RWAs are back in the spotlight

Strategy, XXI, Metaplanet, The Blockchain Group: A Comparison of Bitcoin Treasury Companies

The Big Analysis

Strategy, XXI, Metaplanet, The Blockchain Group: A Comparison of Bitcoin Treasury Companies

Aleksandar Bukovski

Strategy, XXI, Metaplanet, The Blockchain Group: A Comparison of Bitcoin Treasury Companies