Concerts, festivals... The NFT boom
Event organisers are increasingly relying on non-fungible tokens (NFT) to increase fan engagement and improve ticket security.
The Olympia, its legendary concerts and soon its NFT. Yes, its NFT! The famous Parisian venue, which has seen the greatest artists perform since 1893, has just announced the creation of a series of 250 "non-fungible tokens" (NFT). The aim of these tokens, priced at €100 each? To give their (lucky) owners access to exclusive services "for life", including concert tickets 🎤.
Of course, when you see a project like this, you think it's a great marketing coup, and it is. With the announcement of its NFT collection, Olympia is riding the wave of 'Web3' and making a splash, but not the only one. Because NFTs, which we're also hearing a lot about in sport and gaming with companies like Sorare, which has just signed a partnership with Kylian Mbappé, are more than just good old-fashioned access or season tickets. "It's a new form of relationship with customers," explains Stanislas Barthélémi of Blockchain Partner by KMPG.
An NFT is a token created on a blockchain. The most widely used is Ethereum, but others such as France's Tezos also allow them to be created. Those of Olympia, developed with start-up 🇫🇷 Tailor, are available on Polygon (a blockchain that relies on the security of Ethereum while being cheaper in transaction fees).